:root{
  --bone:#E7E0D4; --paper:#F3EEE5; --ink:#161310; --espresso:#2B251E; --latte:#A89A84; --muted:#6E6455;
  --disp:"Anton","Impact","Arial Narrow",sans-serif;
  --serif:"Instrument Serif",Georgia,serif;
  --sans:"Inter",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
  --pad:clamp(1rem,3.2vw,2.75rem);
  --r:clamp(14px,2vw,28px);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;overflow-x:clip}
body{background:var(--bone);color:var(--ink);font:400 1rem/1.6 var(--sans);-webkit-font-smoothing:antialiased;overflow-x:clip}
img{display:block;width:100%;height:auto}
a{color:inherit}
em{font-family:var(--serif);font-style:italic;font-weight:400}
.label{font:500 .8rem/1 var(--sans);letter-spacing:.02em;color:var(--muted);margin-bottom:1.4rem}
.section-title{font:400 clamp(3.4rem,11vw,10rem)/.85 var(--disp);text-transform:uppercase;letter-spacing:-.01em;margin-bottom:clamp(1.5rem,4vw,3rem)}
.section-title sup{font:500 .8rem/1 var(--sans);vertical-align:top;margin-left:.4rem;letter-spacing:0}

/* nav */
.nav{position:fixed;inset:0 0 auto;z-index:50;display:flex;justify-content:space-between;align-items:center;padding:1rem var(--pad);color:#fff;mix-blend-mode:difference;font:600 .78rem/1 var(--sans);letter-spacing:.08em;text-transform:uppercase}
.nav a{text-decoration:none}
.nav a:hover{text-decoration:underline;text-underline-offset:4px}
.dot::before{content:"";display:inline-block;width:.55em;height:.55em;border-radius:50%;background:currentColor;margin-right:.5em;vertical-align:.05em}

/* hero */
.hero{position:relative;padding:3.6rem var(--pad) 0;min-height:100svh;display:flex;flex-direction:column}
.name{font:400 19.2vw/.8 var(--disp);text-transform:uppercase;letter-spacing:-.015em;white-space:nowrap;text-align:center;margin:0 calc(var(--pad)*-1 + .6vw);animation:rise 1.1s cubic-bezier(.2,.7,.1,1) both}
.name span{display:inline-block}
.portrait{position:relative;z-index:2;width:min(33vw,500px);margin:-9.5vw auto 0;border-radius:var(--r);overflow:hidden;box-shadow:0 30px 60px -30px rgba(22,19,16,.55);animation:rise 1.2s .15s cubic-bezier(.2,.7,.1,1) both}
.portrait img{aspect-ratio:4/5;object-fit:cover;transform:scale(1.06);animation:settle 1.8s .15s cubic-bezier(.2,.7,.1,1) forwards}
.hero-foot{display:grid;grid-template-columns:1fr 1.2fr 1fr;align-items:end;gap:1.5rem;padding:1.6rem 0 1.4rem;margin-top:auto}
.kicker{font:600 .74rem/1.5 var(--sans);letter-spacing:.08em;text-transform:uppercase}
.tag{font:400 clamp(1.3rem,2vw,1.75rem)/1.15 var(--serif);text-align:center}
.socials-top{display:flex;justify-content:flex-end;gap:1.2rem;font:600 .74rem/1 var(--sans);letter-spacing:.08em;text-transform:uppercase}
.socials-top a{text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:2px}
@keyframes rise{from{opacity:0;transform:translateY(40px)}to{opacity:1;transform:none}}
@keyframes settle{to{transform:scale(1)}}

/* marquee */
.marquee{background:var(--ink);color:var(--bone);overflow:hidden;padding:1.1rem 0;border-block:1px solid var(--ink)}
.track{display:flex;width:max-content;gap:2.2rem;animation:scroll 32s linear infinite;font:400 clamp(1.6rem,3.2vw,2.6rem)/1 var(--disp);text-transform:uppercase;white-space:nowrap}
.track i{font-style:normal;color:var(--latte);font-size:.6em;align-self:center}
.track span:nth-of-type(4n+1){font:italic 400 1em/1 var(--serif);text-transform:none;color:var(--latte)}
@keyframes scroll{to{transform:translateX(-50%)}}

/* about */
.about{padding:clamp(5rem,12vw,10rem) var(--pad)}
.statement{font:400 clamp(2rem,5.2vw,4.9rem)/1.02 var(--sans);letter-spacing:-.035em;max-width:22ch;font-weight:500}
.statement em{letter-spacing:-.01em}
.about-grid{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1fr);gap:clamp(2rem,6vw,6rem);margin-top:clamp(3rem,7vw,6rem);align-items:start}
.about-photo{border-radius:var(--r);overflow:hidden}
.about-photo img{aspect-ratio:4/5;object-fit:cover;transition:transform 1.2s}
.about-photo:hover img{transform:scale(1.04)}
.about-copy p{max-width:36rem;margin-bottom:1.15rem;color:#3b342b;font-size:1.04rem}
blockquote{margin-top:2.2rem;padding-top:1.8rem;border-top:1px solid rgba(22,19,16,.2);font:400 clamp(1.6rem,2.6vw,2.3rem)/1.15 var(--serif);font-style:italic;max-width:30rem}
cite{display:block;margin-top:.9rem;font:500 .8rem/1 var(--sans);font-style:normal;color:var(--muted)}
.stats{display:grid;grid-template-columns:repeat(4,1fr);margin-top:clamp(4rem,8vw,7rem);border-top:1px solid var(--ink)}
.stats div{padding:1.4rem 1rem 0 0}
.stats div+div{border-left:1px solid rgba(22,19,16,.2);padding-left:1rem}
.stats dt{font:400 clamp(2.6rem,6vw,5.6rem)/.9 var(--disp)}
.stats dd{font-size:.82rem;color:var(--muted);margin-top:.6rem}

/* work rows */
.work{padding:clamp(4rem,9vw,8rem) var(--pad)}
.rows{list-style:none;border-top:1px solid var(--ink)}
.row{position:relative;display:grid;grid-template-columns:3rem minmax(0,1fr) minmax(0,.7fr) 9rem;align-items:center;gap:1rem;padding:1.15rem .6rem;border-bottom:1px solid var(--ink);text-decoration:none;transition:background .35s,color .35s,padding .35s}
.idx{font:500 .78rem/1 var(--sans);color:var(--muted)}
.vname{font:400 clamp(1.9rem,4.6vw,4.4rem)/.95 var(--disp);text-transform:uppercase;letter-spacing:-.005em}
.vrole{font:400 clamp(1.05rem,1.5vw,1.35rem)/1.2 var(--serif);font-style:italic}
.vyear{font:600 .74rem/1 var(--sans);letter-spacing:.08em;text-transform:uppercase;text-align:right}
.peek{position:absolute;right:13rem;top:50%;width:150px;aspect-ratio:3/4;object-fit:cover;border-radius:12px;opacity:0;transform:translateY(-50%) rotate(-4deg) scale(.85);transition:.45s cubic-bezier(.2,.7,.1,1);pointer-events:none;z-index:3}
@media (hover:hover){
  .row:hover{background:var(--ink);color:var(--bone);padding-left:1.4rem}
  .row:hover .idx{color:var(--latte)}
  .row:hover .peek{opacity:1;transform:translateY(-50%) rotate(3deg) scale(1)}
}

/* cart */
.cart{display:grid;grid-template-columns:1fr 1fr;background:var(--espresso);color:var(--paper)}
.cart{min-height:min(92svh,860px)}
.cart-img{position:relative;overflow:hidden}
.cart-img img{position:absolute;inset:0;height:100%;object-fit:cover;object-position:center 40%}
.cart-copy{padding:clamp(3rem,8vw,7rem) var(--pad);align-self:center}
.cart .label{color:var(--latte)}
.cart h2{font:400 clamp(3.4rem,8vw,7.5rem)/.88 var(--disp);text-transform:uppercase;margin-bottom:1.6rem}
.cart h2 em{text-transform:none;color:var(--latte);font-size:1.05em}
.cart p{max-width:31rem;color:rgba(243,238,229,.8);margin-bottom:2rem}
.arrow{display:block;width:fit-content;font:600 .82rem/1 var(--sans);letter-spacing:.08em;text-transform:uppercase;text-decoration:none;padding:.9rem 0;border-bottom:1px solid currentColor;margin-bottom:.4rem;transition:letter-spacing .3s}
.arrow:hover{letter-spacing:.14em}

/* press */
.press{padding:clamp(4rem,9vw,8rem) var(--pad);background:var(--paper)}
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:1rem}
.card{display:flex;flex-direction:column;min-height:26rem;padding:1.6rem;border-radius:var(--r);background:var(--bone);text-decoration:none;transition:transform .45s cubic-bezier(.2,.7,.1,1),background .35s,color .35s}
.card:hover{transform:translateY(-6px);background:var(--ink);color:var(--bone)}
.outlet{font:400 clamp(1.6rem,2.4vw,2.2rem)/.95 var(--disp);text-transform:uppercase;margin-bottom:auto}
.card h3{font:400 clamp(1.5rem,2.1vw,1.95rem)/1.12 var(--serif);margin:3rem 0 1rem}
.meta{font-size:.8rem;color:var(--muted)}
.card:hover .meta{color:var(--latte)}
.go{margin-top:1.4rem;font:600 .78rem/1 var(--sans);letter-spacing:.08em;text-transform:uppercase}

/* viral */
.viral{position:relative;min-height:92svh;padding:clamp(3rem,7vw,6rem) var(--pad);display:flex;flex-direction:column;justify-content:flex-end;color:var(--paper);background:linear-gradient(180deg,rgba(22,19,16,0) 30%,rgba(22,19,16,.75)),url(img/justus-shaw-ocean-wide.jpg) center 65%/cover}
.viral .label{color:var(--paper)}
.big{font:400 clamp(7rem,30vw,28rem)/.8 var(--disp);letter-spacing:-.02em;margin-left:-.04em}
.sub{max-width:28rem;margin:1.4rem 0 1rem;font:400 clamp(1.3rem,2vw,1.7rem)/1.2 var(--serif)}
.arrow.light{color:var(--paper)}
@media (min-width:821px){.viral{align-items:flex-end;text-align:right}.viral .sub{margin-left:auto}.big{margin-left:0;margin-right:-.03em;font-size:20vw}}

/* gallery */
.gallery{padding:clamp(4rem,9vw,8rem) 0}
.gal-head{display:flex;justify-content:space-between;align-items:end;padding:0 var(--pad)}
.hint{font:600 .74rem/1 var(--sans);letter-spacing:.08em;text-transform:uppercase;margin-bottom:clamp(1.5rem,4vw,3rem)}
.strip{display:flex;gap:1rem;overflow-x:auto;scroll-snap-type:x mandatory;scroll-padding-inline:var(--pad);padding:0 var(--pad) 1rem;scrollbar-width:none}
.strip::-webkit-scrollbar{display:none}
.strip figure{flex:0 0 clamp(230px,24vw,360px);scroll-snap-align:start;border-radius:var(--r);overflow:hidden}
.strip img{aspect-ratio:3/4;object-fit:cover;transition:transform .9s cubic-bezier(.2,.7,.1,1)}
.strip figure:hover img{transform:scale(1.05)}

/* footer */
.foot{background:var(--ink);color:var(--bone);padding:clamp(4rem,8vw,7rem) var(--pad) 1.2rem;overflow:hidden}
.foot-top{display:grid;grid-template-columns:1fr 1fr;gap:3rem}
.foot-lead{font:400 clamp(1.8rem,3.4vw,3rem)/1.08 var(--serif);max-width:24ch}
.foot-lead a{text-underline-offset:5px;text-decoration-thickness:1px}
.links{list-style:none;border-top:1px solid rgba(231,224,212,.25)}
.links a{display:flex;justify-content:space-between;gap:1rem;padding:.9rem 0;border-bottom:1px solid rgba(231,224,212,.25);text-decoration:none;font:600 .8rem/1.4 var(--sans);letter-spacing:.06em;text-transform:uppercase;transition:padding .3s,color .3s}
.links a span{font:400 1rem/1.2 var(--serif);font-style:italic;text-transform:none;letter-spacing:0;color:var(--latte)}
.links a:hover{padding-left:.6rem;color:#fff}
.wordmark{font:400 19.2vw/.8 var(--disp);text-transform:uppercase;white-space:nowrap;text-align:center;margin:clamp(4rem,9vw,8rem) calc(var(--pad)*-1 + .6vw) 1.2rem;letter-spacing:-.015em}
.fine{display:flex;justify-content:space-between;font:500 .74rem/1 var(--sans);letter-spacing:.06em;text-transform:uppercase;opacity:.6}

/* scroll reveal (progressive) */
.js .reveal{opacity:0;transform:translateY(36px);transition:opacity .9s cubic-bezier(.2,.7,.1,1),transform .9s cubic-bezier(.2,.7,.1,1)}
.js .reveal.in{opacity:1;transform:none}

/* mobile */
@media (max-width:820px){
  .nav{font-size:.7rem}
  .hero{padding-top:3.4rem}
  .name{font-size:32.5vw;line-height:.84;white-space:normal;margin:0}
  .name span{display:block}
  .portrait{width:66vw;margin-top:-4.5vw}
  .hero-foot{grid-template-columns:1fr;text-align:left;gap:1rem;padding-top:1.4rem}
  .tag{text-align:left}
  .socials-top{justify-content:flex-start}
  .about-grid{grid-template-columns:1fr}
  .stats{grid-template-columns:1fr 1fr}
  .stats div:nth-child(3){border-left:0;padding-left:0}
  .stats div:nth-child(n+3){border-top:1px solid rgba(22,19,16,.2);margin-top:1.2rem}
  .row{grid-template-columns:2rem minmax(0,1fr);row-gap:.35rem;padding:1.1rem 0}
  .vrole{grid-column:2}
  .vyear{grid-column:2;text-align:left}
  .peek{display:none}
  .cart{grid-template-columns:1fr}
  .cart{min-height:0}
  .cart-img img{position:static;aspect-ratio:4/5}
  .cards{grid-template-columns:1fr}
  .card{min-height:19rem}
  .foot-top{grid-template-columns:1fr}
  .wordmark{font-size:19.2vw}
}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}
  .js .reveal{opacity:1;transform:none}
  .portrait img{transform:none}
}